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  • Is Social Media Content Killing Your Business? (Here’s How to Fix It)
    Written by Comments Off on Is Social Media Content Killing Your Business? (Here’s How to Fix It)
    Last Updated: June 30, 2011

    by Mark Ivey.

    You’ve heard it before: everyone is a publisher-including companies. We’re all media, competing with the WSJ and the big name bloggers for eyeballs. Content is a core part of any corporate [easyazon-link asin=”0470633107″]social media strategy[/easyazon-link]. Yet years into the new revolution, enterprise companies are coming up short.

    Think about it: is your company’s social media content engaging? Relevant? Compelling?  Do your blogs draw comments or stimulate industry-wide conversations?

    The answer is probably no. Weak content is killing us, and oddly, we don’t seem to get it.

    (I’m talking about B2B social media content but it could apply to most of the business world) .

    The answer may be right in front of our faces: bring in the editors (you could start with all those laid off journalists). Consider a publishing model to drive your social media efforts.

    Read the rest of this article from Business2Community.

  • Top Blogging Tips For Novice Bloggers
    Written by Comments Off on Top Blogging Tips For Novice Bloggers
    Last Updated: June 28, 2011

    by Rodney Daniely.

    A while back, I wrote a post that outline some blogging tips for beginners. I was fairly new to blogging at that time, but I have learned a lot since writing that article, and I ‘m going to use this post to share some of what I’ve learned.

    Read the rest of this article from Rodney Daniely.

  • Twitter for Business? You bet!
    Written by Comments Off on Twitter for Business? You bet!
    Last Updated: June 26, 2011

    by Craig Mather.

    There is no denying that more and more businesses are adopting Social Media at large as part of their overall marketing mix. There is also no denying the [easyazon-link asin=”B003E8AJLK”]power of Twitter[/easyazon-link], not least when you think about GaGa’s 10.5m followers, or the recent premiership footballer scandal (what?).

    Nevertheless, what is often scrutinized is how to properly utilise use Twitter in the corporate domain. Many companies are taking stabs in the dark without any real understanding of what they are (or should be) doing. So when we heard that Mark Shaw, part of the tweet elite and author of ‘Twitter Your Business’ was using our service, we couldn’t think of anyone better to turn to when Powwownow had a few questions of our own.

    Powwownow: “Mark, you’re the man in the know – tell us, how on earth can a company look to monetize this maze of conversation otherwise known as Twitter?”

    Read the rest of this article from PowWow.

  • The Week’s Best Viral Videos & Video Marketing Lessons – Gadgets, Attacks, & Bloopers
    Written by Comments Off on The Week’s Best Viral Videos & Video Marketing Lessons – Gadgets, Attacks, & Bloopers
    Last Updated: June 24, 2011

    by Jeremy Scott.

    It was another big week for [easyazon-link asin=”0470598883″]viral videos[/easyazon-link]. You probably heard about the Facebook Arm Tattoo video (which was a hoax), or the video of the soldiers who were charged for extra bags by Delta… or maybe you caught one of the dozens of great new video game clips from the E3 conference.

    But despite these news-making video events, there were still tons of great viral videos piling up the views this week. As we do every Friday, we’ll take a look at some of the most popular, and try to ascertain what helped each one get popular.

    Read the rest of this article from ReelSEO Video Marketing.
  • 3 BIG Reasons For Using Video Marketing
    Written by Comments Off on 3 BIG Reasons For Using Video Marketing
    Last Updated: June 22, 2011

    by Darren Spruyt.

    One of the greatest lessons I’ve picked up at the No Excuses Summit about video marketing is this, it doesn’t matter how crappy your video is – Just make sure you’ve got a damn good audio! I got myself a flip cam and the audio is not that good, so I have to find places with little wind or you’ll be hearing the wind throughout the audio.

    I would definitely recommend the [easyazon-link asin=”B002HOPUPC”]Kodak Zi8[/easyazon-link] if you haven’t gotten yourself a video camera and are looking for one. So just get those videos done, quit worrying about looking good and worrying about sounding good. :) I’ve experienced this myself and have found videos with bad audio a total turn-off and I never finish through with them no matter how short they are.

    Read the rest of this article from Darren Spruyt.

  • What are the ‘low hanging fruit’ opportunities for SEO?
    Written by Comments Off on What are the ‘low hanging fruit’ opportunities for SEO?
    Last Updated: June 20, 2011

    by Graham Charlton.

    We’ve covered SEO tips for SMEs and mobile search, now we’re asking contributors to Econsultancy’s new SEO Best Practice Guide about the ‘low hanging fruit’ – things that companies can implement easily to improve their search rankings.

    Suggestions include the use of online video, Google Places, making use of social signals and optimising for research queries…

    Read the rest of this article from EConsultancy.

  • Blogging Tips for Increasing Blog Traffic
    Written by 1 Comment
    Last Updated: June 18, 2011

    from SEO Australia.

    As blogging becomes a very popular way for people to interact nowadays, it is also becoming a popular [easyazon-link asin=”1601384432″]search engine optimization[/easyazon-link] (SEO) tool as search engines like Google, Bing and Yahoo are frequently searching for new content to include in their index and we all know that these blogs are frequently updated with content or visitor comments.

    Increasing traffic to your blog is very important, though it takes time and patience and talent for blogging as some search engine optimization experts say. SEO company employs many methods to increase blog’s traffic, some of these effective methods are the following…

    Read the rest of this article from Premium Solutions.

  • Social media explosion sparks debate among employers
    Written by Comments Off on Social media explosion sparks debate among employers
    Last Updated: June 16, 2011

    by Darah Hansen.

    For anyone who still thinks Facebook and Twitter are just passing fancies for a younger, tech-obsessed generation, consider this: [easyazon-link asin=”0132686058″]Social Media[/easyazon-link] use has now surpassed pornography as the No. 1 online activity.

    And “it’s not just the kids using it,” employment lawyer Don Richards reminded the crowd at a recent Vancouver Board of Trade discussion on the popular topic.

    In the workplace, social media, in all its various incarnations, has found its way into virtually every aspect of modern business.

    Polls show that three-quarters of Canadian employees regularly use sites while on the job and nearly half, 45 per cent, of hiring managers use them to vet job candidates. It’s been far from troublefree.

    Read the rest of this article from Vancouver Sun.

  • Small Business News: Video Marketing Guide
    Written by Comments Off on Small Business News: Video Marketing Guide
    Last Updated: June 14, 2011

    from Business Insider.

    Is your small business taking advantage of online video marketing? Other small businesses are. Learn more about the importance of online video as a marketing tool in this small business roundup. Do you have any stories about online video success in your small business? Comment below and enjoy the roundup.

    Read the rest of this article from Business Insider.

  • YouTube Marketing Can and Does Work
    Written by Comments Off on YouTube Marketing Can and Does Work
    Last Updated: June 12, 2011

    by Jake Athey.

    Way back in 2005, three young guys with a sense of humor came up with the brilliant idea for a central site for uploading and sharing homemade videos. Initially the intention was to create something away from the mainstream, a place for the regular people of the world to have their 30 seconds of fame.

    Since then YouTube has become a behemoth of an entity with more than 14 billion videos viewed as of May 2010. Every facet of industry, religion, political ideology and age has discovered and used YouTube to convey a specific message. It is no longer just for the individual; YouTube is now regularly used by businesses small and large for the purposes of marketing.

    Read the rest of this article from Netymon.