by Jeremy Scott.

I’ve been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They’re not sure it’s a good path for their business, mostly because their experience with online video is typically limited to amateur viral clips and branded commercials from giant corporations. They tend to struggle to see the many varied cost-effective ways they can make video work for them.