by Tyler Hurst.

The actual act of blogging seems easy. Once you have a URL, select a host, pick a theme and figure out how to use the dashboard, the next part seems so simple. But good blogging is more than ranting about the latest board meeting or talking up the latest feature on a new site, it’s also a carefully calculated process that involves links, meta descriptions and keywords.

Most bloggers live and die by a skewed version of the motto “If I build it, they will come.” Whoever “they” is, too many new bloggers assume that content and content alone is enough of a calling card.

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