by Jeff Herring and Maritza Parra.

Do you know how to use social media and social marketing for success in your business? You will when you read and use these seven universal laws.

There are lots of differing opinions about how to be successful with social media and social marketing, and whether it is worth it at all. To that end, here are the seven universal laws for social marketing success and profit:

- The Law of Relationship: This social media thing is all based on relationship. Gone are the days when you could just throw up a website, get some traffic and make sales, all while hiding behind your computer. If those days were ever really here at all. Social marketing is based on the relationship you have with your followers, prospects and customers.