from Macho Arts.

Working in SEO is a bit of a rollercoaster as you never know just when Google is going to change the goalposts, in particular if you are in US where changes are typically rolled out first. The rest of the world at least gets a little warning sometimes. There are many other variables that affect how many visits your site receives from day to day – changes to competitors’ sites, topics in the news – even the weather.

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