by Ramon Ray.

Avid fisherman and entrepreneur Michael Di Pippo gets a kick out of watching videos from fans, especially the kids, showing themselves using his pen-sized fishing rods.

It all started from a five-minute YouTube video (see below), uploaded in 2007, featuring Di Pippo fishing with his newly manufactured compact rod and reel. That video went viral and helped launch Di Pippo’s business, Penfishingrods.com, and a craze in ultra-light fishing.

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