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  • Why Video Contests Work for Video Marketing
    Written by Comments Off on Why Video Contests Work for Video Marketing
    Last Updated: April 29, 2011

    by Tina Hoang.

    Nielsen recently reported user stats for the month of February in 2011: there were 139.2 million unique U.S. online video viewers who streamed 13.6 million videos and spent an average of 4 hours, 20 minutes viewing video on PC/laptops from home and work locations. These huge numbers are typical, and they’re still growing.

    As online and mobile video sites continue to boom, network giants are shifting to stay competitive and brands are looking for better ways to get their name and message out there through video marketing. But how do you get your message to find its way to your target audience through the reported 35 hours of content that is uploaded to YouTube each minute?

    Read the rest of this article from Strutta.

  • 5 Social Video Marketing Examples – “Social Video” in Business Today
    Written by Comments Off on 5 Social Video Marketing Examples – “Social Video” in Business Today
    Last Updated: April 27, 2011

    by Grant Crowell.

    Last week I gave my best shot at defining what is “social video marketing.” In today’s article, I showcase 5 examples from companies that I think are meeting that definition.  These examples  are doing social video marketing not just for sales and visibility, but because it reflects an important part of their own business model and business culture.

    I liken this article to going out to dinner tapas-style – 5 big appetizers that make up a tasty dish on social video marketing. I’ve kept the information short for each numbered example; and I have included a small, embedded video where feasible, along with a link to any existing article for more information, entrée-style. I’m not getting into what examples or business models are proven business successes, because those could all be individual articles in themselves. Instead I want to start you off with an idea of what’s possible, so we can see how this newly-defined marketing niche we call social video marketing is beginning to take shape.

    Read the rest of this article from Video-Commerce.

  • 7 Twitter Tips for Getting Your Small Business Started on Twitter
    Written by Comments Off on 7 Twitter Tips for Getting Your Small Business Started on Twitter
    Last Updated: April 25, 2011

    by Ken Mueller.

    Forget social media. Forget Twitter. Forget they exist.

    Now think back to how you conducted business before social media. If you have a brick and mortar retail space or office, you relied on a variety of traditional marketing forms to get people through your door. These might include television, radio, yellow pages, print, and direct mail. Once you got them in the door, it was your job to make the sale and retain that customer. Over time you might build a relationship with that customer.

    That is what Twitter is all about. Building relationships. And it doesn’t happen overnight.

    Read the rest of this article from One Forty.

  • How to Be the Perfect Guest Blogger
    Written by Comments Off on How to Be the Perfect Guest Blogger
    Last Updated: April 23, 2011

    by Dennis Polishchuk.

    This isn’t necessarily the perfect formula for a guest post request. However, I thought it would be useful to start a thread on this, share some ideas and maybe turn it into the perfect formula! Here are my thoughts:

    Read the rest of this article from Macho Arts.

  • Use Promotional And Customer Videos To Market Your Business
    Written by Comments Off on Use Promotional And Customer Videos To Market Your Business
    Last Updated: April 21, 2011

    by Ramon Ray.

    Avid fisherman and entrepreneur Michael Di Pippo gets a kick out of watching videos from fans, especially the kids, showing themselves using his pen-sized fishing rods.

    It all started from a five-minute YouTube video (see below), uploaded in 2007, featuring Di Pippo fishing with his newly manufactured compact rod and reel. That video went viral and helped launch Di Pippo’s business, Penfishingrods.com, and a craze in ultra-light fishing.

    Read the rest of this article from Business Insider.

  • Social Video Marketing, Explained
    Written by Comments Off on Social Video Marketing, Explained
    Last Updated: April 19, 2011

    from The Video Commerce Consortium.

    What exactly is “social video marketing,” if there is even such a thing? Is it just about placing video on YouTube, other video distribution sites, and social media channels like Facebook, Twitter and LinkedIn – or is it something much more than that?

    I explored those questions and decided that the time is right to give our own definition. Read on and learn about the special relationship between video and social media marketing, and how understanding and harnessing that relationship can help you engage with your customers, and help provide a great competitive advantage with all of your marketing activities.

    Read the rest of this article from The Video Commerce Consortium.

  • The 5 Dangerous Realities of Social Media for Business
    Written by Comments Off on The 5 Dangerous Realities of Social Media for Business
    Last Updated: April 17, 2011

    by Jay Baer.

    As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. By all accounts, social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated to be $1.6 billion in the U.S. alone.

    So we’re faced with a dilemma: do we want to focus on the social, or focus on the media? By my reckoning, from a business perspective we’re tilting toward the latter. Thus, I’ve identified the 5 Dangerous Realities of Social Media for Business.

    Read the rest of this article from Convince & Convert.

     

  • 5 YouTube Marketing Tips for Better Engagement
    Written by Comments Off on 5 YouTube Marketing Tips for Better Engagement
    Last Updated: April 15, 2011

    by Jason Weaver.

    In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content.

    Just as Facebook has become an incredibly popular place for brands to maintain a dialogue with their customers, YouTube offers a similar opportunity, although the conversation is driven primarily by video content. Treating YouTube not only as a platform for video distribution, but as a forum for engagement deepens the customer experience.

    So how do companies make the most of the conversations happening on YouTube?

    Read the rest of this article from Mashable.

  • Social media monitoring a slick tool
    Written by Comments Off on Social media monitoring a slick tool
    Last Updated: April 13, 2011

    by Mitch Joel.

    It’s never been easier to hear what your consumers are saying about you behind your back.

    The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. Many digital marketing professionals (myself included) have been banging the drum or monitoring online spaces to better understand how your products are positioned for close to a decade.

    In the past couple of years, things have changed as the digital channels have evolved.

    The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place -and what they can (and should) be doing about it.

    It’s big business and they’re pulling in the big bucks.

    Read the rest of this article from the Vancouver Sun.
  • Why Users Are More Engaged With Social Media on Fridays
    Written by Comments Off on Why Users Are More Engaged With Social Media on Fridays
    Last Updated: April 11, 2011

    By Todd Wasserman

    Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.

    Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

    Read the rest of the article from Todd Wasserman with Mashable