by JD Rucker.

As Twitter grows in importance as a branding, customer relations, and marketing tool, influence is becoming a key component to determining success in all three areas. While there are many ways to measure influence such as Klout, all seem to migrate to the same three basic elements: amplification, network, and reach.

Increasing any one often has a direct effect on the others, so the techniques to lift one’s influence are similar. There are general tips that gurus give that are often filled with buzzwords such as “engagement” and “empathy.” We won’t be using those words here. Instead, here are some real-world techniques that you can use today to achieve two goals: lift your own influence on Twitter and connect you with others who have influence within your industry.

Read the rest of this article from Flowtown.