By Kevin Knebl

When you’re new to learning about Social Media, the tendency is to focus on huge numbers of Connections, Friends and Followers.  This is normal.  We all like things that look impressive and big numbers look impressive.  Prior to Facebook, where else could you have thousands of “friends”?  It feeds our ego.

Once the new car smell of Social Media wears off, we realize that building relationships is far more powerful than just adding more connections.  Yes, adding connections is important.  But you already have a phone book with tens of thousands of connections.  If it was just about connections, you already have more than enough in your Yellow and White Pages.

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