This article was written by Kathy Johnston.

“Marketing videos that “go viral” can bring companies and organizations a huge amount of PR value, in the form of online visibility, brand recognition and website hits, often for a very small cost.

But how does a marketing video “go viral” and why are some video production more successful than others?

A “viral video” is simply a video that becomes popular through the process of Internet sharing and to understand how they work, it’s important to look at how they began. Viral videos predate video sharing sites like Youtube that we are all now familiar with and began with in-box-to-in-box e-mail sharing.

One of the first known examples was “Dancing Baby”, when in 1996 animator Ron Lussier forwarded a video he’d created around his workplace, which was then circulated widely across the Internet via e-mail.

Today however, sharing videos via e-mail still happens, but it’s been dwarfed by the sharing of videos across social networking websites like Facebook or Twitter, and the many video-sharing sites that have sprung up since the inception of YouTube.”

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