This article was written for Media Post.

“For many years, television was considered to be the “holy grail” of marketing platforms. Competition for ad spots during the most popular TV shows was fierce and often came at a high price.

With the rising popularity of the internet, video marketing has become more prominent and affordable among smaller businesses as well. Marketers are now able to reach millions of viewers on their home computers and even on-the-go consumers via their mobile devices.”

Read the rest of this article from RICG.