This article was written by Cindy King.

“The popularity of online video has been on the increase for several years, and there is no sign of it slowing down. In fact, the Interactive Advertising Bureau said today that advertisers spent 18.2% more in the first quarter of 2008 than they did the same time last year. And this is during a recession. During the same time, television advertisement have decreased by a little over 10%.

Why? Because the advertisers know that online advertising is getting to the target audience and people are watching.

For your international marketing plan, video is one of the best way to engage an audience in countries where you don’t have an office. The costs is low, the market penetration is targeted and if you are going to be using translations, there are ways to be sure that your viewers get to see your video in their native language.”

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