This article was written by Ann Marie Kerwin.

“Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings — sometimes called “slactivists” — supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends.

But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts. For this demographic, sharing information about causes and social issues they feel passionate about is the first step to getting involved in a more concrete way, such as donating money or time, according to a study by ad agency TBWA/Chiat/Day.”

Read the rest of this article from Adage.

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