This article was written by Emil Cohen.

“There’s an idea catching on around the globe among the more savvy clients. They have discovered they can get their brand message out to the world without having to spend tens of millions of dollars on broadcast media.

And it’s all down to that delightful service called Youtube (and other similar video sharing services that permeate cyberspace).

Youtube is possibly the most powerful media in the world right now. Not just because it is actively watched by hundreds of millions of people a day, but also because it is free. It symbolizes the democratization of media. Which is why it is hated by media moguls like Rupert Murdoch and loved by the masses.”

Read the rest of this article from Emil Cohen.