Before you leap into Cyberspace and begin to design and develop your “Internet Presence,” you must first ask yourself one important question that, when answered correctly and honestly, will help you avoid costly Online Marketing mistakes!

Do people really want to buy my product or use my services?

One of the biggest mistakes in marketing today is selling what you think people “need.” This is the quickest way to go broke! To successfully market your products or services on the Internet today, you must first:

Find out what people want – then sell it to them!

Different markets have different “hot buttons.” That’s why knowing who your market is, is so important before you begin selecting a product or service to offer them. And knowing what motivates people in your market to buy is powerful knowledge.

Success in Online Marketing is almost always market driven (sell products people want to buy) rather than product driven (sell products you want to sell.) The more you find out about what interests your market, the better your chances will be of coming up with a successful Online product or service.

A good way to find out what your market wants is to look at what they are already buying. Learning the recent purchasing patterns of consumers will tell you a great deal about what he/or she is currently interested in, and what kind of products or services he/or she will probably be buying next.

This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

Too many people fail at online when they create products or services they like and then try to find someone to buy it. This is the definite path to Online business failure.

But if you focus on providing people with simple, understandable and helpful products or services that will satisfy any of their “WANTS,” your Website should be a success!

TIP: The typical Web Site Designer (a techie) knows very little about marketing. So your knowledge of Direct Response Marketing techniques and strategies will give you an incredible advantage when you begin promoting your Website on the Internet!