This article was written by Debbie Everson.

“The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers.

But despite the huge market base, not all campaigns flourish in YouTube. Many companies’ YouTube marketing campaigns sizzle at the beginning and fizzle sometime thereafter. What’s the secret to staying power at YouTube? Let’s find out.”

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