This article was written by Brian Theriot.

“Whether you are Nike, Adidas, Red Bull, or face being saddled with the mundane task of attracting teens to enroll in your college or university, the teen audience is a tough crowd to capture.

Marketing professionals focused on the teen consumer must have an understanding of social media, online sites, virtual worlds, YouTube, twitter, facebook, MySpace, and text messaging, the latter being the number one vehicle of teen communication.”