This article was written by Mikal Belicove.

“If you’re dipping your big toe into the waters of social media marketing–all the while wondering if these somewhat obscure channels will really help promote your business or brand–I’ve got some good news for you. A well-researched report entitled the “2010 Social Media Marketing Industry Report,” was published this month, and it should be required reading for entrepreneurs and small-business owners. It was put together by Michael A. Stelzner, the so-called grandfather of white papers.”