This article was written for How Does Twitter Work.

“Twitter is a social phenomenon that has taken everyone by surprise. Tweeting was first thought of as a purely social activity similar to text messaging, but marketers quickly figured out it could also be a powerful marketing tool.

And like any tool, when used badly, you get bad results. Sometimes very bad. Some of the worst mistakes you can make on Twitter are very easily avoided with just a few basic cautions and by reading good Twitter tips.”

Read the rest of this article from How Does Twitter Work.