This article was written by Paul Slater.

“I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter. While many businesses large and small have decided to take the plunge, to varying degrees of success it has to be said, this business had made a conscious decision not to go down the Twitter route at this time. The reason was simple. They figured that the type of clients they were after, larger companies and public sector, wouldn’t use Twitter so why waste scarce effort that could be better utilised on other activities.”

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