This article was written by Adam Ostrow.

You’ve most likely had an email newsletter for your company for much longer than you’ve had a presence on social media sites.  But now that you do both, the two can go hand-in-hand, with email creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more email subscribers.

At the moment though, most marketers aren’t connecting the dots.  According to a recent study published by eMarketer, 48% of marketers include “forward to a friend” features in their emails, but only 13% include features that make it easy to share content on social networks.  Here’s a look at how to close the gap, and why it’s so important that you do.”

Read the rest of this article from Open Forum.