This article was written by Shawn Butler.

“Have you ever walked into the middle of a conversation and suddenly had the awkward feeling that everyone was talking about you?

Motrin has. About a year ago, they became a trending topic on Twitter when Moms, one of their key customer groups, were talking about the insensitivity the company displayed in a recent ad campaign. The consumers summed up Motrin and its use of social media this way: “They don’t get it.”

One year later, we see Motrin exerting an active presence on Twitter and other social media sites and doggedly determined to become “Part of the Conversation” rather than the “Topic of It.” But just “Being” on social media does not necessarily mean you are “Doing it Right.”

Read the rest of this article from Green Buzz Agency.