The source for this report is “Engaging Small Businesses Through Social Media.”

“The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage.

The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents were active on the micro-blogging site.

But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Translation: This is why you are still getting blank stares when you talk to most small business decision makers about Twitter.”

Read this article from Business Grow.

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