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How Twitter is Revolutionizing Business

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    Last Updated: January 1, 2010

    This article is form Jason Ankeny.

    “The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation.

    Laura Fitton was a self-described “homebound mom with two kids under 2″ when she signed up for Twitter in 2007. Two years later, she’s at the vanguard of a new wave of Twitter-inspired entrepreneurs.

    “There was no decision to make Twitter the focus of my career,” Fitton says. “Twitter decided for me. Somehow I became a Twitter-for-business consultant without ever calling myself that.”

    Fitton’s enthusiasm for the possibilities of what she calls “enterprise microsharing” motivated her to revive her Pistachio Consulting business in September 2008 to connect clients to new ideas and innovation in social media. Since then, she has co-authored the book Twitter for Dummies and launched oneforty.com, an online storefront that aggregates the sprawling Twitter application ecosystem in a central, user-friendly repository. Her Twitter feed, which combines personal musings with insight on Twitter’s role in business collaboration, attracts about 40,000 followers.”

    Read this article from Alibaba.

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