“Social media marketing is here to stay” could very well be chalked up as the understatement of the year. Social media marketing has been on the rise for the past several years. Unfortunately, many small businesses, corporations, and independent freelancers have been slow to get on board the social networking train.

Saying “no thank you” to social marketing opportunities reminds me of the new commercial out for PS3. The advertisement begins with a disgruntled girlfriend who can’t wrap her mind around the fact that her boyfriend has indeed purchased PS3, but will not (for whatever reason) proceed to the next logical step: connecting to the internet. The girlfriend is speaking to a technical advisor with PlayStation who brings to her attention the fact that without connecting, he can’t possibly make use of all the wonder that PS3 offers, such as movie downloads, online gaming, and so much more. The final line of the commercial says it all, “What is wrong with him?”

The same goes for social networking. In a virtual world where products and services are now sold more through the “virtual word of mouth social networking” than high dollar corporate advertisements, why wouldn’t you want to engage with online communities? The answer to that is most likely, because you just don’t know where to begin. Here’s a brief but extremely valuable overview that will bring you up to speed on two powerhouse players of the social media marketing scene.”

Read this article from Mortgage News Daily.