“These days, businesses want to be continually engaging with their customers.  This requires the constant creation of content.  Some of this content can be self-promotional in nature, but the quickest way to find yourself ignored in the social media universe is to repeat yourself like a broken record.  I recommend that companies looking to engage customers without overloading them with advertising find ways to position themselves as an expert in their industry, either by creating original content or passing along useful content from others.

For example, I work with a modeling agency that’s constantly posting content about the fashion industry.  It’s not a novel concept, by any stretch, but it works because when people choose to follow you on social media, they are signaling that they are interested in your field and look to you as a reliable source.  This makes social media an excellent way for companies to keep themselves on the top of consumers’ minds.   In short, creating and passing along information in a particular field brands you as an expert in that arena.”

Read this article from New England Social Media.

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