“With Social Media being such a “hot topic” right now – it stands to reason you’re gonna get a few dodgy people out there trying to sell the new Snake Oil 2.0 so it pays to be vigilant.

I’m not gonna jump on the whole “guru” bashing that I’ve seen recently. To be honest, I feel that some of those posts that are attempting to bash Social Media Guru’s are smoke screens to say “well hey, I know what I’m talking about so use me instead”.

Look, there are people out there that get Social Media, use it with fantastic success and the main reason? Well, they don’t use it as a marketing channel – they are themselves, transparent, share their interests and passions and the bonus is they get people who wanna buy from them.

Does that make them a guru? Well yes and no. Yeah they have the success from it, but you need to think back – just cos Social Media is the new black, doesnt mean to say it’s new. After all, its all about relationships – there is nothing new in that. It just seems fresh as so many companies forgot how to communicate with the people that make them what they are.”

Read this article from Helpful Guy.