“People around the world interact with Alecia Dantico all day. Usually, though, they don’t know whether she’s young or old, male or female.

What her followers on Facebook and Twitter know is that’s she’s a friendly, sometimes sassy, blue and gold tin of Garrett Popcorn. That’s the icon of the popular Chicago-based snack food that has tourists and locals lining up around the block at locations here and in New York City.

And when Dantico sends out a “virtual tin” of popcorn to a fan over Twitter, she’s breaking new ground in the way companies market themselves, joining a growing number of social media experts hired to man Twitter, Facebook and similar sites.”

Read this article from Star News Online.