“We’ve been running some great Social Media Workshops lately, introducing the business benefits of the likes of Facebook, LinkedIn, Youtube and Twitter. Of them all, it’s Twitter that most companies want to discuss, with many businesses unaware of the true power of Twitter, thinking it’s just a hyped-up instant messenger type utility which generates a lot of “noise”.

And to be honest – they’re right – Twitter is full of useless noise – much of it fun and amusing noise, but noise nonetheless, and certainly not the most obvious resource for “proper” business use. But with a little knowledge on how to get the best from Twitter, it’s possible to filter out that noise, and get easy access to powerful information about what your clients are saying – about you, your brand, your competitors, their wishes, desires, likes, dislikes and more. With gazillions of people worldwide already on Twitter, and unheard of growth rates, surely even the most skeptical business owner can see the value of tapping into this mind-set.”

Read this article from NS Design.