“If you want your subscribers to your ezine or newsletter to turn into paying customers, you will need to develop a relationship with them, because in order for them to become buyers, they must first know, like and trust you. This is why it is important to develop one-to-one relationships.

One-to-one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscribers have for you.”

Read this article from Parenting-N-Families.