“I’d like to take a moment to backup and share a basic understanding of what “marketing ROI” means, in order to build upon it in the future. For those who already know this stuff, please bear with me, but for small business owners/marketers who never learned this or have gotten fuzzy on it since college, it should help. If you find this too technical, jump to the SUMMARY at end.

I read an interview today with Merry Elrick, author of the book “What’s the Truth about B2B Marketing ROI?” who says the following…”

Read this article from Marketing ROI.