“Keyword research is a gem of the Internet age. Never before has there been so much information available about the mindset of your potential customers.

In the past, marketing managers relied on very narrow slices of data (such as surveys and usability tests). While these are still useful, keyword research is a new dimension that provides insight into a much broader audience.

When you’re planning to launch a new Web site, you need to figure out how to structure that site. There are many different factors to consider, such as your market space (obviously), the specific products and services you’ll offer, and what your competitors are doing. You should also consider how to build a site that’s easy to use and helpful for users.”

Read this article from Search Engine Watch.