“Many companies will have their own copywriters, but writing online is clearly very different to writing offline material – so it’s always useful if you can provide copywriters with a list of guidelines which can help them to optimise copy for the search engines and an online audience.

These tips are aimed at copywriters and beginners who are looking to get started when optimising their site and should be taken as a guideline only. Everyone has slightly different ideas about what works best and a lot of search engine optimisation is about trial and error.

You also need to try and find the right balance between optimising a webpage for targeted keywords and ensuring this is maximised from a user and conversion optimisation perspective. There’s little point in attracting tons of search engine traffic if the page doesn’t convert, and vice versa.

So here are my quick tips and checks to make sure your website is well setup to be found in the search engines…”

Read this article from SEOptimise.