“This case study is so sexy I can hardly stand it.

We’ve got U2 – a huge band – teaming up with You Tube – a huge force in social media – and the community sharing the experience  with each other in real time on Twitter.

In this world first – U2 have broadcasted their Los Angeles concert live over the internet via You Tube – allowing citizens of the world to share the experience with people live at the concert.

U2 have changed the way that music concerts are watched and given us an example of how free content works within social media.”

Read this article from Clare Lancaster.