“There are a million techniques to make your blog bigger, better, and more popular. (Heck, after four years, there are probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting technique, celebrity gossip, telling stories, making readers laugh, stategic use of controversy, reviews of the latest technology, reveling in your love of Steve Jobs and all he creates.

They each have their advocates, and they can all work.

But there’s one insider’s trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what you want to blog about anyway.”

Read this article from Copy Blogger.