“We just published our third annual Social Technographics Profile in a document called “The Broad Reach of Social Technologies” . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia is now available.

Starting with the book “Groundswell” and continuing now for three years running, we’ve analyzed consumers’ participation in social technologies around the world with a tool called the “Social Technographics Profile.” The profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviors shown in the ladder. We’ve kept the ladder categories consistent to allow us to make comparisons year-to-year, across ages and genders, and across geographies. This provides something that’s often sorely lacking in analysis of online social phenomena: perspective.”

Read this article from Forrester.