“If marketing mavens want to reach younger moviegoers when promoting their films, they need to embrace social networks or risk being ignored.

That was the overall message of Moviegoers 2010, the first report on moviegoing habits produced by Stradella Road, the entertainment marketing firm founded by former New Line Web guru Gordon Paddison that hopes to assist film marketers in determining how to reach consumers over the next decade.”

Read this article from Variety.