“The success of my current blog, Sasstrology, is partially a fluke. A few years ago, I was blogging regularly at Lunar Tunes Astrology. Most of my posts were about the New and Full Moons. However, I found – through the use of a blog statistics tool like Google Analytics – that many of my new readers found the blog by searching for stuff like, “How to get a Scorpio man interested.”

Although I never explicitly wrote about the astrology of seduction, there was enough content in my blog posts (and from reader comments) that Google matched its googlers with my blog.”

Read this article from Jeffrey Kishner.