“Search engine optimization (SEO) can be a powerful tool to help potential customers find your site. “If you don’t do SEO, you probably won’t be found on Google,” Tuggle said. “And if you’re not found on Google, you’re losing about 65 percent of your potential customers from the Internet.” Currently, 65 percent of all search queries are performed on Google, according to comScore.

So what exactly is SEO? What’s involved in doing SEO? And how can you tell if your SEO efforts are working?”

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