“No sooner had I posted yesterday’s version of this exercise, than James Sherrett of AdHack sent me Google’s presentation from Advertising Week. While much of it doesn’t fit the true definition of social (community, conversation, sharing) it offers some great examples of what you can do with the many platforms, APIs and technology available to us all.

It’s also evidence that in the world of advertising and marketing you better make sure you have plenty of developers in the midst of your “creative” department. And always be thinking in terms of participation, not messaging. The story isn’t the story you tell, it’s the one you inspire. Here are some favorites.”

Read this article from Edward Boches.