“One mistake I routinely see with bloggers is stretching themselves to thin when it comes to social media marketing. They hear about the benefits of social media so they join 10 social media sites and start marketing on each of the sites. After the initial excitement wears off, they find themselves stressed out trying to keep up with each site. And they’re disappointed because they’re not getting the results they expected.

The reason the above strategy doesn’t work very well is because social media promotion requires time, patience, and focus. It’s hard to devote the necessary time and focus when you’re juggling a lot of sites. Remember the old saying, “More is not always better.”

Social media is like the real life social environment. What does it take to influence a group of people in real life? It takes time and focus on those people to earn their trust. You need to add value to their lives for an extended period of time.

Consider the people that you trust offline. Chances are they are people you have know for a while.”

Read this article from Performancing.com