“Researchers at Pennsylvania State University recently revealed the results of a study which looked into how people were using Twitter to talk about products. Companies, of course, fear what a negative barrage of tweets can do to their brand, leading many to establish Twitter accounts themselves to provide information, customer service, and support.

As it turns out, these businesses may not need to worry too much about what the “Twitter effect” can do to their image after all. The study revealed that the number of brand-related tweets where sentiment is expressed is not the dominating force that you may think. In fact, the majority of tweets mentioning a brand are merely casual comments or tweets from someone giving or seeking information. And when sentiment is expressed, it’s generally positive.”

Read this article from Read Write Web.