“A viral video has been doing the rounds. It’s been made by a bed company, Bensons for Beds, based in Cheshire.

It’s billed as an attempt to break the word record for mattress dominoes. It’s had about 600k viewings already. It’s a simple idea well executed. And actually we learn rather a lot about the company in question from what at first glance seems like a rather whimsical vid.”

Read rest of article from BT Tradespace.