“When you’re building a presence online, the goal is to lead as many people to you as possible. Wait, no, that’s not true. You don’t just want ‘people’ to come to your site, you want ‘the people that want what you’ve got’ to come to your site. Besides the power of viral content and the majesty of word of mouth, your third tool is the draw of organic search. And organic search depends on content and how findable it is.”

Read this article from Soc Media 101.