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» 2009 » September

  • 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
    Written by Comments Off on 3 Ways to Laser Focus Your Business for Twitter, Facebook and Linkedin.
    Last Updated: September 30, 2009

    “FOCUS is the number one obstacle you will face in any “new media,” web or social networking project be it company wide tweeting or starting a Facebook fan page. Without focus businesses “forget” to update websites, they post links customers don’t care about and generally send mixed messages.

    It’s no coincidence focus is also the number one obstacle in any marketing project! Everything your company does involving new media – even the content – is marketing and the possibilities are endless so it’s very easy slip off track.”

    Read this article from InovediaMarketing.

  • How to create a powerful image as an expert in your field
    Written by Comments Off on How to create a powerful image as an expert in your field
    Last Updated: September 29, 2009

    “If you are looking or about to start looking for a new job, this article is for you. Once you have your resume ready it is time to embrace modern technology and look into creating your visual image as a professional. No, I do not mean attaching your photo along with the resume. I am talking about creating your powerful and dynamic image as an expert in your field.”

    Read this article from Margaret Buj.

  • The 22 Step Social Media Marketing Plan
    Written by Comments Off on The 22 Step Social Media Marketing Plan
    Last Updated: September 28, 2009

    “Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world.”

    Read this article from Mashable.

  • What Type of Social Media User Are You?
    Written by Comments Off on What Type of Social Media User Are You?
    Last Updated: September 28, 2009

    “Back in May, Anderson Analytics worked with Greenfield Online to survey and interview respondents on their attitudes and behaviors regarding social networking. Based on these results, Anderson was able to identify and categorize seven types of individuals, from the social media pessimist to the social media maven.”

    Read this article from Mashable.

  • Google Analytics 101, Part 2 – measuring social media traffic
    Written by Comments Off on Google Analytics 101, Part 2 – measuring social media traffic
    Last Updated: September 28, 2009

    “Now that we’ve discussed some of the basics of using Google Analytics, let’s move on and explore some other useful features and tools.

    First, we’ll look at how Google Analytics plays a part in measuring social media traffic. Then, we’ll review how it can help with tracking phone conversions. Finally, we’ll look at how to link your AdWords account to your analytics account for better ROI tracking.”

    Read this article from Search Engine Watch.

  • How to Stand Out in a Crowded Niche
    Written by Comments Off on How to Stand Out in a Crowded Niche
    Last Updated: September 27, 2009

    “Ever feel like all of the “good” topics in your niche have already been worn out by more popular blogs?

    A post about getting more blog traffic or living more frugally may be interesting the first time you read about it. Maybe it’ll even catch your attention the fifth or tenth time you see it.

    But what about the 50th time? Or the 100th? Doesn’t it get a little … tired?”

    Read this article from CopyBlogger.

  • 11 Tips To Thrive on Twitter
    Written by Comments Off on 11 Tips To Thrive on Twitter
    Last Updated: September 26, 2009

    “After my post on 11 Sure-Fire Ways to Get Me to Unfollow You on Twitter, many asked that I put together some tips highlighting the best way to get started on Twitter. I’m very happy to oblige.

    How you set-up and manage your Twitter account has a huge impact on how many people decide to follow you (translation: follow = subscribe and have the chance to read what you post). This is important. If you are sharing valuable content, but have no followers, how will that help you? This is sort of like asking “If you tweet in a forest and there is no one listening, did you really tweet?”

    So, buckle up and let’s get going. Here are some of my quick tips to get you started…”

    Read this article from Almost Savvy.

  • Unleash Your Creativity with Video – great example of how any business can do something fun with the Internet
    Written by Comments Off on Unleash Your Creativity with Video – great example of how any business can do something fun with the Internet
    Last Updated: September 25, 2009

    “A viral video has been doing the rounds. It’s been made by a bed company, Bensons for Beds, based in Cheshire.

    It’s billed as an attempt to break the word record for mattress dominoes. It’s had about 600k viewings already. It’s a simple idea well executed. And actually we learn rather a lot about the company in question from what at first glance seems like a rather whimsical vid.”

    Read rest of article from BT Tradespace.

  • HOW TO: Use Twitter Hashtags for Business
    Written by Comments Off on HOW TO: Use Twitter Hashtags for Business
    Last Updated: September 25, 2009

    “If you’ve used Twitter (Twitter) for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (”#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag?

    Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword.

    Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream, and they’ve even been used to coordinate updates during emergencies. In fact, hashtags were first popularized during the 2007 San Diego wildfire, when the tag #sandiegofires was used to identify tweets about the natural disaster.”

    Read this article from Mashable.

  • Seven Ways to Repurpose Your Blog in Other Marketing Tools
    Written by Comments Off on Seven Ways to Repurpose Your Blog in Other Marketing Tools
    Last Updated: September 24, 2009

    “It doesn’t matter who you are or what business you are in, marketing can be a time consuming process. For many, the idea of writing a blog, using social media, creating a podcast, putting material up on YouTube and a host of other marketing tools can seem overwhelming.

    However, with a little planning, it doesn’t have to be. The key is taking one piece of content or one idea and using it multiple ways. The initial concept and the initial creation of a piece of marketing content is the hardest part. Once it’s there, reusing it in other ways and on other platforms is simple and takes much less time. Here are seven simple ways you can repurpose your blog posts to create some powerful marketing tools.”

    Read this article from Baby Boomer Entrepreneur.