Read this article from Carone Enterprises.

“Marketing and optimizing a website for search engines is a broad topic. There are many factors to consider when heading out with the goal of improving your website’s visibility and ranking within various search engines.

In part one I will discuss the highly requested topic of website keywords. In follow-up articles I will cover additional topics such as page ranking, pay-per-click advertising campaigns, the marketing techniques to avoid, and the latest analysis technologies including eye tracking software.”