Read this article from Tastarino Ltd.

“Writing articles for online newsletters and websites can be a low cost, effective and powerful way of marketing yourself to new clients.

Writing for the Web, however, is quite different from writing for other formats. For example readers tend to scan texts more. Often one search can uncover a number of relevant or not relevant articles instantly. The reader must then sift through and find the appropriate ones quickly, offering little time to actually read your article unless it passes the initial scan.

If you want to make the most of the opportunities the Internet provides, here are 12 tips on writing articles for the net…”