Read this article from Do It Marketing.

“When it comes to marketing your services, two facts hold true.

One is, when things are important to people, they buy — or at least attempt to buy — from a recognized expert.

The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field.

So why don’t more people market themselves as experts? It’s simple. It’s only because they do not believe themselves to be worthy of the title.”