Read this article from Elizabeth.

“Online marketers are driven by the thought of generating large amounts of money with their businesses. The problem is that their vision is often too broad. For example, they may be tempted to create a general site niche marketing Build A Bigger Online Business By Going Nicheabout “health,” “cars,” or “sports.” A decade ago, that would have worked. Today, large brands are dominating their space and they have the war chest to beat back their competitors.”