Read this article from Lateral Action

“One of the buzzwords you hear a lot in the business world these days, is “Innovation”. Yes, it’s a genuinely worthy thing to aspire to. Genuine innovation creates lots of genuine value, every young intern knows this. Which is why people like to throw it around like confetti. It’s one of those words that sound good in meetings, regardless of how serious one is about ACTUALLY innovating ANYTHING.

Here’s some friendly advice for all you Innovation-buzzword fanboys: You don’t get to be more innovative, until you make yourself more creative FIRST.”